Newspapers are the highest reliable of news from all the directions such as North, East, West, South. The regional reporter writes the newspaper particularly for the people in and around the city or locality. The local newspaper brought the news of nearby events and happenings of the society. it helps in a way to reach the news quickly. Though the event happens in a short distance many people are not aware of those events, once if it is published in a newspaper then all people of that locality come to the news very quickly and clearly.
People gather all the local information from home itself. They can’t go to all the places to seek news. So newspaper does that job in serving the mankind to be aware of what is happening in their area. Newspapers are like treasure, it provides people with a lot of information, ideas and also provides opportunities. By providing these services people gain confidence and they start to read it daily to update the current affairs and they gain many information and other ideas to create a new business and some other achievements from home itself. Local newspapers have become a reliable source to equip their ideas and talents.
Local Newspaper as marketing Agency
The regional shops and business people use these local newspapers as a marketing agent to advertise their shop, business, products, ideas, concepts and so on. For example, if the dress shop plans to give an offer as to stock clearance sale means, they directly go to the local newspaper and give they are advertising by establishing their ideas. It immediately reaches all the people in that surrounding and people are using this opportunity and the shop owners are also satisfied that their advertisement reaches the customers and they are gaining their business. So these local newspapers satisfy both the sender and the receiver. If a new business is started, they need customers, so marketing is the only way to express their business but they can’t go to all the people and market their products, so they choose the local newspaper as a tool to establish their business and to gain the customers. In the two-way process, the sender and receiver both are benefitted from the newspaper agency, this is the main motto of the newspaper agencies. Common daily newspapers cover the whole state but the local newspaper covers four to five districts of that locality because that only helps the regional people to gain more things. They rely on the nearby districts to purchase or business or whatever it is, their lifestyle depends on the nearby districts. The nearby news is the source of their life and it helps the people to improve the standard of their life. There is a popular saying that the pen is the mightier weapon than the sword, to prove these newspapers are the best example and newspapers have become a role model to many people to change their track of life from worst to best. Local newspapers are simply called a spicy resource because they provide the hottest information as fast as possible and it swiftly reaches the audience to provide the events and happenings. Newspapers are acting as an agent or intermediator between people and society.